In a bold step towards data-driven innovation, JCDecaux Oman has partnered with Streach, the audience intelligence platform by Seventh Decimal, to power the measurement of its street out-of-home (OOH) media assets.
With this partnership, JCDecaux Oman becomes the first OOH media owner in the country to integrate advanced, data-backed audience analytics into its street furniture network, reimagining how brands connect with the right audience and engage them on the go.
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