JASON DORMIEUX is Wavemaker’s global chief transformation officer
Jason Dormieux was adamant he be named chief transformation officer, not technology or product officer. The difference, he says, is that his job is not simply about getting the right tools in place at Wavemaker, but also getting the media agency’s teams around the world invested in using those tools to make a difference for their clients.
The transformation is a two-way street. Firstly, Dormieux has to get buy-in from the agency staff who will be using the tools and innovations he introduces. Without that they will be reluctant to use them, an
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