Filip Jabbour is to return to the Middle East as the region’s first ever CEO of WPP’s GroupM.
With the responsibility of leading the media holding group’s operations and driving growth in the Middle East and North Africa, Jabbour will also be developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, MediaCom, and BPG Maxus across the region. It is the first time a CEO has been appointed, with GroupM only now being officially launched in the MENA region.
Jabbour left the UAE in 2012, where he had been MENA CEO at Starcom MediaVest Group. Most recently he was executive vice-president and managing director at Spark in the US, and global business
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