By Waseem Yakdi, CEO of Zia Creative Network
The outdoor advertising world entirely depends on the percentage of people going out, but if that percentage drops, the OOH reach weakens. This is only one of the adverse impacts of COVID-19 on the Out-of-Home world.
If you ride through the major commercial hotspots of Dubai, you will see those billboards – digital or otherwise, that are serving their purpose, with advertisers more than willing to have an exposure on them while cutting down on others, but if there are not enough people to see them, and in the face to stiff competition from digital advertising, which is much more than ever during the current situation, it becomes i
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