The King Abdulaziz Center for World Culture (Ithra) is encouraged by the strides made in its latest creativity season, which concluded last week. The closing ceremony of the AlSharqiya Gets Creative initiative caps Ithra’s annual three-week creativity season, spearheaded by the Tanween program held under the theme Collaborate to Create.
It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wants to be prepared for the year ahead. The full-morning conference takes place on December 8 in Dubai. Book your tickets now before they sell out.
Tanween 2022 presented a range of offerings to enrich the minds of curious learners of all ages. Highlights included a keynote address by Saudi design advocate Princess Nourah Al-Faisal, a talk by graffiti legend Carlos “Mare139” Rodriguez and a conversation between tech insiders Bill Burnett, Stanford design professor, and Dave Evans, Electronic Arts cofounder. The global lineup of speakers included Reebok cofounder Joe Foster, serial brand collaborator designer Rami Afifi, audio astronaut Reeps One, architectural material wizard Marcus Farr, the Academy for Theater and Digitality’s Arne Hendriks and the green urbanista Huda Shaka. The veteran architect of air Alan Parkinson also launched Architects of Air’s Luminarium installation at the event.
The Tanween Hub hosted several public activities related to architecture, fashion, nature and technology. The Weaving Wall, meanwhile, encouraged visitors to consider the importance of managing textile waste by weaving on large-scale looms using recycled textiles. The Tanween Challenges exhibition and the Grad Expo showcased the skills of the next generation of designers, while the FIFA World Cup trophy was also showcased at Ithra on its way to Qatar.
Tanween 2022 was held alongside and the Saudi Fashion Exhibition, a celebration of the Kingdom’s past, present and future through fashion, and the 3rd edition of the AlSharqiya Gets Creative program – the largest creativity movement in Saudi Arabia aimed at activating the Eastern Province’s creative potential.
The grass-roots campaign seeks to build bridges with innovators, creatives and talents to inspire the Eastern Province towards unleashing its creative potential. Through a series of creative activations across eight cities, the campaign is geared towards establishing the Eastern Province as a destination for creativity. This year’s edition features 250 participants, 16 Strategic partners including universities, businesses, institutes and municipalities. The event also has 300 creative participants, while 200 teachers have been engaged.
AlSharqiya Gets Creative reflects a broader focus on talent, creativity and innovation to drive economic diversity and prosperity in Saudi Arabia. The initiative is inspired by Tanween, which has welcomed more than 200,000 visitors and more than 75,000 program participants since its inception in 2018.