Andy Powell, Co-Founder & CEO, Conscious Media talks about sustainable advertising.
Digital media in the Middle East and North Africa (MENA) region is booming with $13.6 billion of advertising spend in 2023 and experiencing faster growth than the US and EMEA at 13.6 per cent year-on-year according to the IAB MENA.
Every business and government entity in the MENA region has embraced digital technology and with that, the region has become a hotbed for both global Ad Tech players and dozens of start-ups to enter the market and embrace the rapid growth opportunity.
The digital media industry is key to our growth as a region. I
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Tags:advertising spendAIAndy PowellArtificial Intelligencecarbon emissionscarbon footprintCDNcloud servicesConscious Mediacontent delivery networkscontent productiondata centersdigital mediadigital sustainabilitydigital sustainability strategiesmedia placementssustainabilitysustainable advertisingsustainable creative
