The Dubai office of Saatchi & Saatchi has created this print ad for Isuzu, which attempts to highlight the fact that the car manufacturer’s diesel engines are ‘built for a lifetime’.
Project: Built for a lifetime
Client: Isuzu
Agency: Saatchi & Saatchi Dubai
Executive creative director: Richard Copping
Art directors: Alexandru Malaescu, Ionut Cojocaru
Copywriters: Cristian Scurtu, Andrei Daniluc
Account director Nihal Salim
Account manager Shaikha Basr
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