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Is your brand even relevant if it’s not on the video content bandwagon? By Socialeyez’s Ambreen Kazi

By Ambreen Kazi, creative director, Socialeyez.

Storytelling, as we know it goes back to the days of Aristotle who was the first to define that a good story needs a beginning, a middle, and an end. You may wonder why Aristotle’s thoughts are valid today, and the simple answer to that is evolution.

Our minds have evolved following that structure of storytelling through the years. We tend to pass on all of our relevant and important information through stories. Stories that may be long or short, but long enough to reach a point. A point that is made through writing, speaking, or through pictures and videos to articulate our thoughts.

Think of a story you recently narrated to someone. When you described it, you would have illustra


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