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Is this 2010s trend making a marketing comeback?

Yas Island is bringing flash mobs back with its latest marketing stunt.

Yas Island takes over The Avenues Mall in Kuwait and Panorama Mall in Riyadh with a flash mob

Yas Island Abu Dhabi and Miami Band stunned audiences with a flash mob performance last week in Kuwait and Riyadh.

Dancers carried out their choreography to the Arabic song “Aachaw,” which has been used to promote the destination across its social media platforms. The flash mob took place on Saturday, 29 June, against the backdrop of a Yas Island travel counter in the middle of the shopping centres.

The scene unfolded with a playful narrative. Amid a bustling airport, two characters went head-to-head in


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