Beirut-based boutique agency Interesting Times has expanded into Abu Dhabi following its winning of the Ferrari World advertising account.
The agency’s new office will house an account team responsible for handling the business, which had been held by TBWA\Raad since the theme park opened in November 2010.
Ashraf Mansour, one of the founders of Interesting Times, said: “Ferrari World asked us to pitch for their business and we took a risk opening the office before we won the account. But we wanted to open in the UAE anyway, so we said ‘you know what, we win it or we don’t, it doesn’t matter. Let’s just open the office’.
“We’re currently furnishing the office but our
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