Visa hands regional PR brief to BPG

Global credit card company Visa has handed its regional PR brief to BPG Public Relations.

The Dubai-based agency beat an undisclosed number of agencies to the account following a competitive pitch that had begun in early September. BPG officially takes over the business on 1 November.

Naamat Baradhy, head of corporate relations at Visa Middle East and North Africa, said BPG would manage the company’s corporate communications and public relations activities in the GCC.

“Their strategic thinking, passion, enthusiasm for the Visa business and the quality of their team were important factors in our decision to select BPG Public Relations as our new partner,” said Baradhy. “We are looking forward to a close and successful partnership that will help Visa to enhance its corporate communications in the GCC and strengthen our leadership position as a innovative payment platform in the region.”

The incumbent on the account was Dubai-based integrated communications company DABO & Co, which had held the business since 2004. It was not known whether the independent agency was invited to re-pitch for the business.