Dubai’s Roads and Transport Authority (RTA) has awarded the naming rights of Mashreq metro station to InsuranceMarket.ae, the largest insurance platform in the UAE.
The Mashreq metro station will be fully rebranded as InsuranceMarket.ae metro station for 10 years. The station is on the red line between Mall of The Emirates and Dubai Internet City metro stations, located on Sheikh Zayed Road.
Abdul Mohsen Ibrahim Kalbat, CEO of the Rail Agency at RTA, emphasised that RTA is dedicated to establishing successful partnerships with the private sector because of its vital role in stimulating economic growth.
He said the collaboration with InsuranceMarket.ae serves as a model for a successful public-private partnership, contributing to benefiting from RTA’s projects and initiatives, creating job opportunities in various fields, and paving the way for the private sector to support the government’s direction in this regard.
“The Emirate of Dubai provides an excellent platform for major companies and entrepreneurs to showcase and promote their brands and Dubai’s metro stations offer a unique and advanced advertising opportunity for companies and investors in the UAE and the region.
Here, they can market their products, services, and solutions across various economic and commercial sectors. This aligns with their goals to enhance global competitiveness, grow their businesses in Dubai and the UAE, and expand into international markets,” added Kalbat.
Avinash Babur, Founder & CEO of InsuranceMarket.ae, expressed his appreciation for the awarding of the metro station naming rights, noting that having one of Dubai’s iconic metro stations dedicated to InsuranceMarket is a significant milestone in the organisation’s journey.
He also said the new station’s name aims to draw a parallel between the metro’s role in connecting people across Dubai and InsuranceMarket.ae’s mission to connect customers with the right insurance solutions.
As RTA’s media partner, Hypermedia is responsible for RTA’s OOH media landscape and will oversee the rebranding of the metro station in particular.
Habib Wehbi, Chairman and Group CEO of W Group Holding, the parent company of Hypermedia, commented on the change.
“This naming rights agreement further strengthens our comprehensive out-of-home media offering across Dubai Metro. By partnering with InsuranceMarket.ae, we are complementing the existing naming rights partnerships and completing our media solutions in this key transportation network,” said Wehbi.
“This collaboration underscores Hypermedia’s ongoing commitment to delivering strategic and innovative media exposure in Dubai,” Wehbi added.
From September to November 2024, RTA will be renaming the station on the external as well as the indoor and outdoor directional signage.
The new name will also be updated on the smart systems and RTA’s public transport apps along with the onboard audio announcements before and at the time of arriving at the station. RTA calls upon the metro riders to note this change in the name of the station. In the meantime, clients can request assistance from RTA’s teams at the stations to provide further explanations.
