Royal & Sun Alliance Insurance Middle East (RSA Middle East) and National Life & General Insurance Company SAOG (NLGIC) have announced their coming together as a new brand – Liva.
The rebrand follows the integration of the two insurance companies that took place in July, last year.
Oman-based NLGIC specialises in health and life insurance products, while RSA provides general insurance solutions. The integration of these two companies’ portfolios under the new brand, Liva, aims to solidify its standing as a multi-line insurer.
The new brand, Liva, aims to build on the existing strong brand equity of RSA Middle East and NLGIC to diversify its offering and expand its reach.
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