Instinctif Partners, a strategic reputation advising firm in MENA, has further strengthened its leadership by appointing Ikram Al-Yacoub as Managing Partner and Head of Saudi Arabia.
The firm claims the move signifies its ongoing commitment to its regional integrated advisory approach while navigating the rapidly evolving landscape in Saudi.
In this role, Al-Yacoub will aim to drive Instinctif’s growth initiatives, creating value through client advice while further deepening key stakeholder engagement and fostering strategic partnerships.
“We are delighted to have Ikram join our successful and growing team. We are proud to have been advising clients in Saudi Arabia for over a decade and are excited to build on our successful momentum with the appointment of Ikram,” said Samantha Bartel, CEO MENA, Instinctif Partners.
Bartel said Al-Yacoub brings a wealth of knowledge and expertise that will be pivotal as Instinctif continues building and enhancing its operations across the Kingdom. With this new leadership, the firm aims to position itself to advise key personnel in industries undergoing significant growth and transformation.
“Ikram’s stewardship and her strong relationships in the Kingdom we will continue to deliver best in class reputation management through investor relations, corporate reporting, ESG, public policy, and crisis communications, in Saudi Arabia,” Bartel said.
Ikram will work closely with the firm’s EMEA team to identify opportunities, optimise Instinctif’s approach, and ensure that client and partner needs in Saudi Arabia are effectively met.
“It’s an honor to join such a leading firm and build on its capabilities and offerings. With the region moving at an unprecedented pace of economic development and transformation, clients are in a constant hunt for true and genuine partners with the right expertise and skillset to think through and help them with critical issues to navigate complex situations,” said Al-Yacoub.
Al-Yacoub most recently served as managing director and general manager at Brunswick Group, where she led its strategic expansion to Saudi and advised clients on financial communications, mergers, acquisitions, and public listings. She is also a media veteran and has previously led critical initiatives as business managing editor of Al Arabiya News Channel.
Furthermore, Al-Yacoub is a member of the Middle East Investor Relations Association (MEIRA) KSA Membership and Events Committee whose objective is to raise the profile of investor relations in Saudi Arabia.
