posted on Sep. 25, 2024 at 10:54 am

Instinctif Partners names Head of Instinctif Saudi Arabia

posted on Sep. 25, 2024 at 10:54 am

The appointment aims to signify its commitment to its integrated advisory approach in the region.

From left: Samantha Bartel, CEO MENA, Instinctif Partners, Ikram Al-Yacoub, Managing Partner & Head of Saudi Arabia, Instinctif Partners.

Instinctif Partners, a strategic reputation advising firm in MENA, has further strengthened its leadership by appointing Ikram Al-Yacoub as Managing Partner and Head of Saudi Arabia.

The firm claims the move signifies its ongoing commitment to its regional integrated advisory approach while navigating the rapidly evolving landscape in Saudi.

In this role, Al-Yacoub will aim to drive Instinctif’s growth initiatives, creating value through client advice while further deepening

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.