Strategic reputation advisory firm Instinctif Partners is opening a new office in Abu Dhabi, continuing its expansion across the MENA region.
With more than 12 years of experience in the region and a team of more than 60 consultants across Dubai and Riyadh, the firm offers a range of services, including reputation management, IPO communications, investor relations, corporate reporting, ESG and public affairs, to a portfolio of private and public sector clients.
Samantha Bartel, MENA CEO at Instinctif Partners, said, “We are honoured to have advised clients in the region for over a decade from our local offices in Dubai and Riyadh, and now look forward to building on this success with our newly launched Abu Dhabi office. We aim to work even more closely with government clients and corporates, listed across all UAE exchanges.”
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“I am delighted to expand our capabilities in the MENA region with the opening of a third regional office in Abu Dhabi,” said Julian Walker, Group CEO at Instinctif Partners. “Our Abu Dhabi office will enable us to support clients seamlessly across several sectors and industries in the capital through exceptional client service, deepening our footprint in this dynamic region. This commitment to meeting our clients where they are, is reflected in the quality of our work and caliber of our team.”
Jim Donaldson, Non-Executive Chair at Instinctif Partners, said, “Abu Dhabi is of strategic importance to our growth in the Middle East. Our new office will strengthen our in-market capabilities, adding depth to the insights we provide our clients. Instinctif Partners’ growth is tied to the success of our clients, which is why we take a client-first approach globally.”
Late last year, the firm launched its MENA Public Policy practice, to act as a bridge between the public and private sectors and advise governments on their ambitious development agendas.
“This latest strategic phase of our growth ambition for the region has been long in the planning,” Bartel added. “Fresh from our winning Large Consultancy of the Year at the PRCA MENA Awards 2024, we are reinforcing our sustained impact and commitment to excellence.”
