Instagram announced new Commerce Eligibility Requirements that expands access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on Instagram.
Whether you are a musician selling merchandise or a food blogger expanding into your own cookware line, any eligible creator account with at least one eligible product can use Instagram’s shopping tags to drive people to their website to make a purchase.
With this new policy, eligible creators and businesses must tag products on Instagram from a single website that they own and sell from, so that people have a consistent and trusted shopping experience. Instagram wi
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