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Inside Canon’s ‘Let there be life’ reveal

The brand's journey embodies the fusion of purpose and impact

Embedded in the fabric of humanity, the quest for meaning, purpose, and impact is ever-present. In Japanese culture, there is a concept called ‘Ikigai’, which roughly translates to ‘reason for being’.

It beckons individuals to delve deep into their essence, discern their unique strengths, and intertwine them with endeavors that resonate with their soul. In essence, Ikigai is the beacon guiding one towards a life brimming with fulfillment.

For Canon, a global leader in imaging technology, the ethos of Ikigai finds resonance in its corporate philosophy of ‘Kyosei’. Akin to the symbiotic relationship between Ikigai and individual fulfillment, Kyosei embodies the spirit of collectiv


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