Initiative has retained the regional media account for Johnson & Johnson following a global review.
The health and skincare conglomerate has split its EMEA assignment between WPP’s GroupM agencies and IPG’s Mediabrands agencies following a four-month review, with UM and Initiative awarded the MENAP, Balkans and Southern Europe (Spain, Italy and Portugal) clusters.
Initiative will oversee the flagship consumer brands Johnson & Johnson Baby, Neutrogena, Clean & Clear, Carefree and Listerine as well as the Visioncare brand and Acuvue under the renewed agreement.
Ramzy Abouchacra, regional managing director at Initiative GCC, said: “Being the incumbent on the account, going into this k
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