F31 has been part of the regional sports ecosystem for almost a decade and has supported decision makers in bringing global sports events such as the World Triathlon to the MENA region.Infront has partnered with F31 to give regional brands tailored sponsorship opportunities within Infront’s global portfolio, helping Middle East brands reach audiences through some of the world’s leading sports properties.
Infront’s partnership with F31 – a sports and entertainment agency known for its marketing, content, digital solutions and commercial partnerships for Middle East brands and destinations – is designed to deliver sponsorship propositions in response to the region’s growing role in shaping the global sponsorship ecosystem.
Commenting on the partnership, Michael Witta, Infront Senior Vice President Marketing Sales and Services, said, “This new collaboration is
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