StarzMedia & Media Mix’s Paul Abouchacra on the OOH formats and innovations drawing the most advertiser interest across MENA.
What new formats or innovations in out-of-home have caught the most advertiser interest recently?
Digital Out-of-Home (DOOH) remains the most exciting frontier. The integration of dynamic creatives, contextual triggers, and data-driven content delivery is giving advertisers the tools to reach audiences more effectively than ever. Campaigns that change based on the time of day, weather conditions, or live social trends are gaining traction. In particular, large-format digital billboards in high-traffic zones have seen surging demand, offering brands maximum exposure wit
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