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Industry Snapshot: Redefining experiential marketing in MENA

YEP's Artem Minasian on how joy, co-creation and precision are redefining experiential marketing in MENA with immersive, shareable guest journeys.

YEP's Minasian on how joy, co-creation and precision are redefining experiential marketing in MENA with immersive, shareable guest journeys.

How would you describe YEP’s philosophy, and how does it influence the way you approach projects?
YEP’s philosophy is built on two pillars: sharing joy and co-creation. We believe that every event should spark genuine delight, creating moments guests remember and want to share. At the same time, we bring together diverse talents, designers, storytellers, technologists and producers, collaborating closely with clients to co-create experiences that are bold, human and meticulously crafted. From concept to execution, this approach ensures that every touchpoint reflects the idea, every detail matters, and the result is an immersive, shareable experience.

What sets YEP apart from other internat


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