WHAT ARE THE BIGGEST SHIFTS YOU WITNESSED LAST YEAR?
The advertising industry saw significant shifts due to accelerated digital transformation and new AI-powered tools. Brands, big or small, have shifted away from traditional advertising, redirecting investments toward their digital platforms to craft dynamic, engaging and measurable campaigns.
Leveraging machine learning and various tools that use AI to gather insights and consumer behaviour has allowed advertisers to tailor and personalise their campaigns more efficiently.
WHAT WILL BE THE MOST NOTABLE CHANGES IN 2024?
AI-based tools have become more accessible to large corporations as much as to consumers. What ini
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