WHAT ARE THE BIGGEST SHIFTS YOU WITNESSED LAST YEAR?
The advertising industry saw significant shifts due to accelerated digital transformation and new AI-powered tools. Brands, big or small, have shifted away from traditional advertising, redirecting investments toward their digital platforms to craft dynamic, engaging and measurable campaigns.
Leveraging machine learning and various tools that use AI to gather insights and consumer behaviour has allowed advertisers to tailor and personalise their campaigns more efficiently.
WHAT WILL BE THE MOST NOTABLE CHANGES IN 2024?
AI-based tools have become more accessible to large corporations as much as to consumers. What initially began with the introduction of a handful of tools has rapidly expanded, opening doors to a world of infinite possibilities and accessibility to all.
Building on last year’s trends, we anticipate this expansion to accelerate exponentially and, as a result, it will be that much more important for brands to find creative ways to be more visible in an already cluttered landscape.
HOW IS THE ROLE OF YOUR AGENCY CHANGING?
Amid the shifts in the ever-evolving industry, OUI has transitioned from being a traditional creative agency into a creator of storytelling experiences. Despite the industry’s digital transformation and the emergence of AI tools, forging human connections has never been more crucial. This is precisely where OUI distinguishes itself.
With a commitment to understanding end consumers and crafting meaningful campaigns, OUI’s approach, integrating industry tools and trends, results in personalised and engaging content.
To better serve clients, OUI’s service offering has expanded to include comprehensive, integrated strategies aimed at designing immersive brand experiences that resonate across multiple touch points, leaving a lasting impression.
HOW ARE CLIENTS’ DEMANDS CHANGING?
As AI-based tools become widely accessible, clients expect even more from their creative agency – they desire partners who are at the forefront of technological innovation, who incorporate AI in their creative strategies to produce highly personalised, targeted campaigns.
They demand creativity, innovation and a connection with their target audiences that goes beyond traditional display advertising.
At OUI, we craft human-centric campaigns that enrich brand narratives with refined sophistication, in homage to our French flair. We believe that in a world where everyone is talking, the most powerful message is often found in a whisper, not a shout.
-By Rémy Abouchakra, Founder & CEO, OUI Agency
