WHICH MARKETS ARE MOST INTERESTING TO YOU, AND WHY?
The market that has 1.3 billion consumers, more than 2,000 ethnic groups and 22 spoken
languages across 4,000 cities. India is the market that interests us the most. Not just because of the emerging economy and vast array of growing sectors, but simply because of the complexity involved in understanding the nuances of this market from a consumer perspective. As media professionals, our foremost task is to understand the audience, and a market like India where the same marketing communication could be completely alien for the next-door neighbour makes media planning an engaging challenge.
WHICH SECTORS WILL SHOW THE MOST GROWTH FOR YOUR
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