HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
Last year, the digital ecosystem was transformed by the rise of Large Language Models like ChatGPT; this revolutionised personalised communication in marketing, notably enhancing chatbots’ capabilities.
These tools now target audiences more intelligently and precisely with tailored messaging, an achievement previously limited by workforce constraints.
WHAT WORK ARE YOU MOST PROUD OF FROM LAST YEAR?
In the past year, our proudest achievement was not a project but maintaining all our clients, which is a significant success.
We expanded our services, embraced more influencer marketing and digital campaigns and diversif
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