What were the biggest shifts you saw in digital in 2021?
The pandemic drove the growth of new app releases, showed us the resilience of digital natives within the e-com/food app space, altered our lifestyle and prompted businesses that were heavily reliant on brick-and-mortar environments to digitise their value proposition. It was at this point we were propelled towards the metaverse without even knowing it.
We saw significant app growth across the fintech, shopping and food delivery categories. With this we witnessed operational change across all industries, where a lot of companies understood the fact they had to provide the best possible digital experience for consumers due to the sur
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