WHICH MARKETS ARE MOST INTERESTING TO YOU, AND WHY?
Saudi is of particular interest to us because it is undergoing a tourism boom for the first time in its history. This large influx of tourists for the 11 (and growing) ‘seasons’ that Saudi has to offer, packed with entertainment, natural wonders tours and activities, is going to require a whole ecosystem around it. This will mostly be digital, where fresh visitors to the land of Saudi Arabia will explore, learn, interact and book their experiences based on a mix of awareness and performance-driven communication. Supporting that journey with a digital ecosystem sits at the core of what we do, and our ability to serve that on global and Chinese p
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