Mumbai-headquartered media giant Zee Entertainment has acquired one of the United Arab Emirates’ oldest Hindi radio stations Hum 106.2 FM.
The acquisition from Shamal Media Services marks the television conglomerate’s first foray into radio.
Mukund Cairae, CEO Zee Network (MENA and APAC), said: “This move is a diversification to our entertainment business portfolio, adding to the numero uno position we possess in Television among South Asians in the Middle East. Now we can offer media across television, radio and digital platforms. This investment also shows our commitment to the region and its business landscape.
“There can be a great synergy between content and mediums that w
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