The inaugural Saudi Cup took place on the 29th of February 2020. The VIP launch event, was created by experience agency Imagination, newly appointed as the creative agency of record, working in close collaboration with IVM, Official Operations Partner to the Saudi cup.
Held at the National Museum of Saudi Arabia in Riyadh, the event was a celebration of this landmark moment in Saudi horse racing history and was hosted by HRH Prince Bandar bin Khalid Al Faisal, Chairman of the Jockey Club, Saudi Arabia.
At the announcement of the event, HRH Prince Bandar said: “The introduction of the Saudi Cup as an international race, is, without doubt, the most significant event in the history of horse
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