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In a world run by algorithms, do we still influence anything?

KROHNE's Head of Marketing and Communications Jonathan Ashton says human influence isn’t dead — only evolving — as AI and algorithms change the game.

Jonathan Ashton, Head of Marketing and Communications, KROHNE MEA shares his take on influence.

So, I just hit 24,000 followers on LinkedIn — pretty cool, right? But as I look at that number, I can’t help but wonder: what does it really mean? In a world where AI and algorithms control so much of what we see online, do I really influence these people? Are they actually interested in my posts about industrial measurement, sustainable innovation, and reputation management, or am I just another voice lost in the digital noise?

Let’s dive into this and see if we can figure out whether human influence still holds any wei


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