Impact BBDO has won the region’s fifth Prix on first day of the Cannes Lions Festival of Creativity.
The win was announced during the first live Awards Show of the week at the festival.
The Grand Prix was awarded to Impact BBDO for the Print & Publishing category for “Newspapers Inside a Newspaper” for Annahar Newspaper.
The agency takes home a Grand Prix second year in a row for the Print & Publishing Category. Last year, it won the Grand Prix for the same category for “The Elections Edition”, also for Annahar Newspaper.
The win also marks the agency’s third overall Grand Prix, having won its first, also a first for the region, in 2019.
The“Newspapers Inside a News
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