Impact BBDO has been ranked in the top 10 global agencies in the WARC Creative 100 for 2024.
The UAE-based agency secured its spot as one of the most creative agencies in the world for the second year in a row, and takes top spot for the Middle East region.
Impact BBDO was ranked 7th in the world, moving up two spots from its 2023 ranking. It is the only creative agency from the region to feature in the Top 50 global list.
Leo Burnett Mumbai took 8th place, the highest ranking for an Asia Pacific agency.
The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity, tracking the results of creative award shows around the world.
IMPACT BBDO was also ranked with the top campaign in the Middle East for 2024: AnNahar’s “Newspaper Inside the Newspaper Edition,” which has previously won the Grands Prix at Cannes Lions.
Dani Richa, Chairman BBDO Europe, Middle East and Africa, said: “Seeing our agency in the Middle East rank in the top ten global agencies for the second year in a row is very much in line with our vision of turning our regional agency into a global player.
“It is also very rewarding to see three of our campaigns in the top five campaigns in the MEA region. Needless to say that credit goes to our talented people and amazing partners”.
The best agency in the world for creativity, according to WARC, is BETC Paris, part of the Havas Creative Group, which secured the top spot for the first time.
With three campaigns in the top 100, for Women in Games, Duolingo and Canal+, BETC Paris accrued a winning margin of more than 100 points.
Amy Rodgers, Head of Content at WARC Creative, said the WARC Creative 100 rankings “provide the ideal opportunity for the industry to reflect and be inspired by the great body of work produced and how creativity is a driver, not only of differentiation, but for change”.
Ogilvy was the most awarded network for the fourth year in a row, and responsible for 12 of the top 100 campaigns this year.
Liz Taylor, Global Chief Creative Officer, Ogilvy, said it “reflects our deep belief that creativity is the ultimate differentiator and force multiplier”.
“It’s an outcome only earned because of the hard work, brilliance, and fearlessness of everyone at Ogilvy and our brave clients around the world.”
The highest-ranked holding company for creativity was WPP, which maintained its position with three networks in the top 50, including 1st and 3rd ranked networks, Ogilvy and VML.
The top brand for creativity was Burger King, for the sixth year in a row, despite only having one campaign in the top 100 (Burger Glitch).
The U.S retains its first place as the most awarded country for creativity, a spot it has held since 2006.
