On April 2nd, World Autism Awareness Day, Impact BBDO collaborated with Etisalat to launch Etisalat Wider Web in order to grant better access to the web for autistic people. The project consists of a browser extension that users can activate to navigate the web in an autistic friendly way. It aims to achieve a global redesign of the web experience and represents a world-first product of this kind. The extension allows users to reorganize information, change colour modes and fonts on web pages. In addition, advertising is blocked as well as video autoplay and not relevant background images.
Autism is a neurodivergence that 1 per cent of the population is diagnosed with every year. Acad
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