IKEA Alsulaiman’s ‘Green at Heart’
IKEA Alsulaiman has launched its annual Saudi National Day campaign, celebrating the Kingdom’s national colour by mixing its own signature colours of blue and yellow.
Titled Green at Heart, the campaign was designed with the intention of celebrating Saudi Arabia’s unity, cultural appreciation, and the strong bond between the brand and the country.
With operations in the Kingdom active for 40 years, IKEA Alsulaiman’s Green at Heart is based on the insight that the Saudi green is a blend of IKEA’s blue and yellow, representing the connection between IKEA’s Swedish heritage an
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