IHG Hotels & Resorts has appointed the agency Action Global Communications as its communications partner in the region.
As part of its duties, Action Global Communications will manage IHG group’s corporate communications activities across core regional growth markets in the GCC, Levant, and Egypt.
With a diverse portfolio of 19 brands and over 6,300 hotels spanning 100 countries worldwide, IHG boasts a strong presence in South-West Asia, Middle East and Africa.
Across this region, the Group currently operates over 190 hotels, with more than 150 new properties in development across 11 brands including Six Senses, Regent Hotels & Resorts, Kimpton Hotels & Restaurants, InterContinental Hotels & Resorts, Hotel Indigo, voco and more.
Action’s responsibilities will also include delivering PR initiatives to bolster the group’s ongoing expansion within the region.
“We are thrilled to secure a long-term partnership with IHG Hotels & Resorts for corporate communications delivery across the Middle East,” said Euan Megson, Managing Director, Action UAE.
“In a year when Action Global Communications is marking 30 and 20 year milestones of operations in the UAE and Qatar, respectively, we are tremendously excited to leverage the June opening of Action’s new Saudi presence to further enhance IHG’s rapid growth plans across the Kingdom,” adds, Megson.
