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“If you are not taking risks, then what are you doing?”

Alaa Khushaim, Director of Marketing and Communications at McDonald's KSA - West & South, has been chosen to be the ambassador for the inugural Maheerah Programme

Alaa Khushaim, Director of Marketing and Communications at McDonald’s KSA – West & South, is all about female empowerment.

So it is a perfect fit that she has been chosen to be the ambassador for the Maheerah Programme, part of next month’s Athar Festival of Creativity taking place in Saudi Arabia.

The programme is open to 10 high-potential women in the creative marcomms industry in KSA.

Offering the chance to connect with other women who share the same challenges, goals and aspirations, participants will gain valuable knowledge, skills and insights from industry leaders.

Khushaim said: “I am a big believer that Saudi is full of amazing talents. I would love nothing more than to suppor


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