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IATA must step up communications to boost confidence in air travel: Arab Aviation Summit panel

The rise of private charter and the challenges in business travel will have a decisive influence on the industry, but the key is to boost passenger confidence, says Sunil John.

Sunil John, president – Middle East of BCW and founder of ASDA’A BCW

The International Air Transport Association (IATA) must step up its communications efforts, provide common guidelines and rally all industry stakeholders to boost confidence in the aviation sector, observed a panel on ‘Airline Strategies versus today’s reality at the eighth Arab Aviation Summit in Ras Al Khaimah, UAE.
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Describing the aviation sector’s response to the crisis emerging from the pandemic as ‘


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