In a bid to find out how the judging went at this year’s Dubai Lynx, Campaign caught up with one of the judges on the traditional jury for a brief chat today.
Eric Schoeffler, chief creative officer at DDB Tribal in Germany, said the judging – which began on Saturday – had been long and tough and had included a number of lengthy discussions. “For me it was the first time judging regionally, so I didn’t really know what to expect,” said Schoeffler. “I knew Dubai was an international place, but I was surprised that a lot of the work was so very international.
“In total the work was okay, but when I saw the shortlist I thought ‘wow, this is quite a competitive shortlist’. That was inte
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Tags:Dubai Lynx
