Hyatt has unveiled a new campaign titled ‘Be More Here’ to encourage customers to be more present.
The launch is along the hospitality brand’s expanded loyalty programme which enables members to earn more, have more choice in rewards, and give gift rewards.
New loyalty perks include the ability to earn free nights, enhance a trip through suite upgrades or added experiences and the option to share loyalty perks.
The campaign spans paid media across social, digital and video, Hyatt’s owned social and digital channels, out-of-home placements in travel hubs, airports, and multiple on-property touch points.
‘Be More Here’ focuses on well-being and mindfulness and has partnered
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