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HSBC promotes staff to Head of Communications for MENAT

HSBC has appointed Farah Farooq as Head of Communications for Middle East, North Africa, and Türkiye (MENAT) region, effective 1 February 2025.

Effective 1 February 2025, Farah Farooq will take up the role of Head of Communications for Middle East, North Africa and Türkiye (MENAT) at HSBC.

In this role, Farooq will lead the development and implementation of HSBC’s communications strategy across the MENAT region, leveraging the bank’s long-established history and presence in the region and the role it continues to play in supporting the world’s most ambitious economic transformation agendas undergoing in the Middle East.

A key focus of her new role will be to help position the MENAT region as a crucial driver of the bank’s internationalism, highlighting the region’s significance as a strategic economic, trading, and wea


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.