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How to Win the Amazon Prime Day UAE and KSA, by OMG Transact’s Karim ElGohary

By Karim ElGohary, Ecommerce Executive, OMG Transact.

Prime Day is Amazon’s second-largest promotional day of the year after Black Friday, providing an array of deals to their 200 million Amazon Prime members globally.  In 2020, Amazon Prime Day sales reached an estimated $10 billion worldwide, growing +45% year on year.

Prime Day represents one of the most competitive and active marketing days within the Amazon calendar in their developed markets, due to the large number of members looking to secure deals in 100+ categories of products. To take advantage of this growing commercial event locally, here are 5 ways to get your brand ready for Prime Day 2021 in UAE and KSA:

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