The UAE, in particular, experienced a remarkable 250 per cent surge in bookings compared to 2023, demonstrating the region’s emergence as a global business hub. These figures align with broader global trends, as the Global Business Travel Association (GBTA) forecasts global business travel spending to reach $1.48 trillion by the end of 2024, surpassing the previous record of $1.43 trillion in 2019.
While tourism and business travel share service elements, their marketing approaches differ fundamentally. Here’s why.
How does tourism differ from business travel marketing?
Tourism and business travel are fundamentally different — they share only the service aspect. Their purchasing goals, m
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