Tim Jacobs, CEO of KTS Global on the GCC’s event marketing revolution and the power of unified narratives
Event marketing in the GCC has become a refined art of creating immersive, 360-degree experiences. With a strong, unified narrative at the heart of each event, the region is redefining how audiences connect with brands, culture, and innovation. From sports to business forums, every event becomes an opportunity to weave together storytelling, cutting-edge technology, and cultural significance into a seamless experience that captivates both participants and global audiences. The GCC’s approach demonstrates that events
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