Conrad Egbert, Head of PRCA MENA, explains how PR can be leveraged to power up client storytelling in the region.
Humans are mortal, but stories live on forever.
Two months ago, I lost something irreplaceable; the key to my very existence, literally. I’ve been struggling with it ever since and despite all evidence to the contrary, I believe my life will never be the same again.
I lost my mum.
You’re probably thinking – too dark for a Campaign op-ed. Or too personal to put out on a public forum. Some would say oversharing.
But no, I think it’s too real. And that’s usually the problem; a good prob
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