Philip Smith, Media Solutions Director, The Vantage.International content partnerships are no longer just a marketing tactic in the region – they are fast becoming one of the Middle East’s most important instruments of global influence.
As Saudi Arabia pushes forward with Vision 2030, Abu Dhabi accelerates its healthcare, tourism, and AI master plans, and Qatar builds on the halo of the FIFA World Cup, international storytelling has emerged as a strategic lever for winning investment, trust, and attention on the global stage.
Narratives in a complex global environment
Across the Middle East, transformation agendas are reshaping economies and industries at speed. Trillions of dollars are being channeled into giga-projects, AI data cen
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Tags:Abu DhabiAIBBC StoryworksCollaborationcreationcultural infrastructureDiriyah CompanyEconomist ImpactFuture EconomiesG42global influenceglobal partnershipsinternational content partnershipsmarketingnational strategyPhil SmithPhilip SmithPIFpoliticopromotionPublic Investment Fundstorytelling enginestargetingThe EmiratesThe Vantagetimetransformation
