Careem, the region’s leading ‘Everything App’, has chosen award-winning, integrated strategic communications consultancy House of Comms as its agency of record in the UAE and KSA following a competitive multi-agency pitch.
Driven by a shared passion for elevating the everyday, House of Comms eagerly pursued the opportunity to amplify unmissable moments for one of the region’s most loved super apps.
The agency is now on a mission to accelerate Careem’s momentum in the market in a way that’s bold, real, and impossible to ignore. The focus is on elevating Careem’s leadership voice, celebrating its innovation, and delivering more stand-out creative PR for the brand.
Anoushka Talukdar, Head of PR at House of Comms said, “Since it came into our lives more than thirteen years ago, Careem has shaped how we move, eat, shop, and get things done. This is truly a partnership based on a shared love for shaking things up, with local insight, heaps of creativity, and a digital approach to PR that puts the audience first. If it gets people talking, sharing, or screenshotting, that’s exactly what we set out to deliver.”
Through regional-first strategy, culturally tuned storytelling, and an audience-first press office, the agency is gearing up to turn everyday Careem moments into headlines that make people scroll, stop, and engage.
House of Comms is headquartered in the UAE with offices across Dubai, Riyadh, and Abu Dhabi. The account win joins the agency’s recent acquisition of Activision Blizzard and PlayStation, and adds to their powerhouse portfolio which includes NEXT, Joby Aviation, Volkswagen, dubizzle, Mubadala Energy, Abu Dhabi Securities Exchange (ADX), Cleveland Clinic Abu Dhabi, and Emirates Development Bank, among others.
