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HorizonGroup wins Abu Dhabi government briefs

Abu Dhabi’s Department of Transport has handed its PR, creative and digital accounts to the HorizonGroup.

Parts of the business will also be handled by Memac Ogilvy and Viola Communications, although it is not yet known to what extent the business will be split between the three.

HorizonGroup’s PR agency GolinHarris, ad agency HorizonDraftfcb and digital outfit Blue Baracuda have already begun to deliver work for the government entity, which is the regulator of the full gamut of the emirate’s land, sea and air transportation functions.

The multi million-dirham account is driven by HorizonGroup’s Abu Dhabi offices under the supervision of managing director Joseph Atallah, and


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