We’re all Oreo people
The MENA region is home to people from all over the world. We look different, speak different, like different things. So how did Oreo show that their cookie is everyone’s cookie? By getting personal.
Rather than glossing over people’s differences with a one size fits all approach, Horizon FCB in partnership with Spark Foundry and produced by Fuelcontent, tackled it head on, while highlighting
one very important thing: people’s mutual love for Oreo.
Since the whole of the GCC was their audience, they took the platform to multiple channels, used data to target multiple interests, and created content suitable for multiple contexts.
Here’s how it played ou
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