To prove that with the disinfecting power of Clorox you really can go anywhere, we tackled the most stressful of sanitary situations. The roadside toilet.
Everyone has faced the same problem, you’re on a long road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of ‘to go, or not to go.’ But when you carry Clorox On-the-go wipes the situation isn’t so worrying anymore.
We found the only toilet in 52km, located in a very popular hiking destination in Ras Al Khaimah, and built a billboard offering free samples of Clorox on-the-go wipes with a message reading “For when you really have to go”. Offering hikers, a much-appreciated way to relieve themselves in a cleaner environment.
With the billboard and complimentary print ad with scannable QR codes to see the real toilet location, the agency behind the idea, Horizon FCB, continued to strengthen Clorox’s brand message of #TrustClorox, because when you really have to go, you can trust in the power of Clorox.
Credits
Agency:
Mazen Jawad: CEO of Horizon Holdings
Reham Mufleh: General Manager Horizon FCB
Executive Creative Director: Rodrigo Leal Rodrigues
Associate Creative Director: Fady Youssef Rofaeel
Senior Copywriter: Lucy Elder
Creative Director: Rodrigo Leal Rodrigues
Muhammad Abid: Senior Graphic Designer
Associate Creative Director: Elsa de Bruyn
Associate Creative Director: Rodrigo Scapolan
Senior Account Executive: Sabine Saade
Hicham Soubra: Head of Creative Services & Production
Reem Ashraf: Production Manager
Alman Magpusao: Video Editor & Motion Designer
Anthony Heneine: Senior Video Editor
Client:
George Rechdan: Marketing Director Gulf & AMEA Clorox Studio Leader
Ana Udrica: Associate Director Brand Engagement
Jaz Khan: General Manager Saudi Arabia
Claude Azrak: General Manager Gulf
Marcela Carrillo: Marketing Director AMEA
Mahdi Al Husseini: Marketing Director KSA
Faisal Halawani: Marketing Manager KSA
Sohaila AlJabri: Brand Engagement Manager
Aya Abudawood: Brand Engagement assistant
