The Horizon Group is to launch IPG’s Brand Programming Network in the Middle East.
The new media planning and buying agency was established by IPG’s Mediabrands network in August this year, with the agency gradually being rolled out across the world. The new entity is headed up by global CEO Mauricio Sabogal, who will be in Dubai on 12 November for the agency’s official launch, as will Andrea Suarez, president of World Markets at IPG Mediabrands.
The Brand Programming Network (BPN) is IPG’s third media agency, joining UM and Initiative (both run by MCN in the Middle East and North Africa) in the Mediabrands stable. Globally, and in the Middle East, BPN will replace media agency
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
