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Home of the brave – by Grey’s Shagorika Heryani

Shagorika Heryani is the head of strategy at Grey MENA

My second-favourite fable is The Emperor’s New Clothes. I love the innocence and spark of the child who speaks the truth, but the real reason it resonates with me is because it’s such a damning critique of what we call ‘adulting’ and what it instils in most people: the crippling fear of speaking your mind, in order to protect the status quo.

As we enter a new year, a new decade and a set of newer challenges and opportunities as an industry, I want to quit adulting for a moment and speak my truth. Our industry has been in crisis for a while now, with gusts of disruption threatening to blow us over, but we are going to find our way. The path is complex and while the shift to data-driven


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